News
Event overview: New media, new rules, new results
March 31, 2011
Deakin alumni event, presented by Ross Monaghan
“Yesterday the web linked information. Today Web 2.0 links people.”
Social media is here to stay and – according to business communication and issues management specialist Ross Monaghan – organisations, parents and the general public should embrace rather than fear this instantaneous way of communicating.
On March 15, Ross took the Deakin alumni and their guests on a journalism journey, from the days of typewriters, carbon paper and 24-hour news turn around time to iPads, micro-blogging and current events being updated every minute.
Social media is the new media, and it’s
“all about you – you have the power to be your own media outlet”.
Multinational organisations, small-medium-sized enterprises and everyday people can set up blogs, Twitter, Facebook and YouTube accounts with ease. If concerns about security are holding you back, then take heart – if the White House can blog so can you.
New media does involve an element of risk. It is extremely easy for people to tweet or upload negative content onto the internet about organisations. How can we negate this risk and still embrace this new media? Ross Monaghan’s three simple new media rules are as follows:
1. Develop policies: New media policies must be introduced into your organisation. Preventing employees from using social media is not necessarily the answer; what you can control is how they use it.
2. Monitor the conversation: Set up alerts. Free services, such as Google Alerts can notify you when anyone mentions your organisation’s name.
3. Engage where appropriate: New media is all about two-way conversations. If someone says something positive or negative about your organisation, you have the right to reply in a timely fashion and you should exercise this right in a professional way.
So are you ready to jump into this exciting world of new media? Or are you still a little hesitant? In the words of Ross Monaghan:
“New media is cheap, it’s free and you can integrate it into your current marketing strategies.”
With that in mind, what's stopping you from promoting your goods and/or services all for the grand price of $0?
You can learn more about new media at Ross Monaghan's blog: TheMediaPod.
