Treasury Wine Estates (TWE)
When brands such as Lindeman’s, Beringer, Wolf Blass and Penfolds establish themselves in Asia, you know that the business is really taking off. But when your business is growing this fast, it is a challenge to know how to reach staff across three continents whilst ensuring that the brand is communicated consistently and is culturally nuanced for each country.
Since its demerger from Foster’s Group in May 2011, a key business challenge for Treasury Wine Estates (TWE) has been to build people’s momentum and capabilities to drive top line growth, and to support expansion into new markets. As part of this plan, the Asia Management team has undergone some key leadership development training – not only has this training assisted in developing stronger internal capability, but it has also helped to bring about better team cohesion and networking within the group.
The workshop, entitled Lead to Perform, took place over four days in May 2011 and covered self awareness, entrepreneurship, leadership and action orientation. The participants were regional marketing, business and commercial managers from Taiwan, Japan, China, Hong Kong, Korea and Singapore. TWE engaged DeakinPrime, the corporate education arm of Deakin University, to run the workshops. DeakinPrime had previously worked with TWE in Australia in leadership training. Sally Elson, HR Manager – Asia, spearheaded the Asia Learning Initiative and commented on the benefits that she has seen thus far: ‘The investment we have made in our upcoming leaders is already paying dividends. We have seen a noticeable change in their leadership behaviours and a step change in the attitude towards taking ownership and driving our business in our biggest growth market – not a small task!’
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